Marketing Automation Manager – Operations

Marketing
January 12, 2024

Job Description


Job title: Marketing Automation Manager – Operations

Company: In Technology Group

Job description: Job Brief: Marketing Automation Manager

Company Overview: We are working with a dynamic and innovative consultancy company operating in the heart of Central London. With a passion for excellence driving them to deliver exceptional products and services in the consumer solutions industry.

Location: Central London (remote working)

Requirements:

  • Proficient in marketing automation with a strong passion for the field
  • Effective project management skills, consistently meeting deadlines
  • Collaboration expertise with the ability to build, execute, manage, and report on campaigns
  • Utilization of Pardot Marketing Automation, Salesforce CRM, and WordPress for campaign development
  • Creation of engaging studio nurturing campaigns, email scenarios, ad campaigns, social media initiatives, and GA campaigns
  • In-depth involvement in CRM campaigns, distribution list management, email layout, and landing page optimization
  • Database management in Salesforce, including building, cleaning, and running reports
  • Data analysis skills to identify growth opportunities and implement action plans
  • Execution of online advertising campaigns, covering email marketing, social media, and digital display advertising
  • Identification of Marketing Qualified Leads (MQL) and Sales Accepted Leads (SAL) within the system
  • Continuous analysis of engagement data to optimize acquisition strategies
  • Commitment to achieving great ROI, even in testing phases
  • Oversight of opt-outs, monitoring email deliverability, and subscription management
  • Maintenance of data integrity and compliance regulation reports
  • Proficient in importing new data into CRM systems
  • Provision of general marketing support

Qualifications and Experience:

  • Min 4 years’ experience
  • B2B /B2C Marketing/communication
  • Experience with strong project management skills.
  • Solid knowledge of marketing tools (Pardot, Eloqua, WordPress, Marketo or similar) and
  • CRM (Salesforce mainly)
  • Ability to learn quickly, manage time effectively, and adapt quickly in a fast-paced environment
  • Languages: fluent in English but the more languages, the better
  • Super energetic, happy and not afraid of a challenge

In Technology Group Ltd is acting as an Employment Agency in relation to this vacancy.

Expected salary: £45000 – 55000 per year

Location: London

Job date: Thu, 11 Jan 2024 02:50:17 GMT

Apply for the job now!

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