Marketing Content Lead, XpertHR (Remote)
Job Description
Job title: Marketing Content Lead, XpertHR (Remote)
Company: RELX
Job description: About the Business
XpertHR has been providing HR solutions since 2002, empowering organizations to build successful workforces and create a purposeful workplace for all. We provide expert insight and practical tools to help organizations achieve greater efficiency, reduce risk, and increase employee engagement. Today, we are delivering smarter data analysis tools and cutting-edge technology to support future demands on HR in an increasingly digital world. You can learn more about XpertHR at the link below.
About our Team
If you are looking for a role where you will be able to use your existing experience to transform, design and deliver a successful digital content marketing strategy, this is the role for you. You will be a driver of change, and together with the Marketing team, implement outstanding digital experiences that inform, delight, and connect our target markets and personas to our solutions.
About the Role
We’re searching for a Content Lead with deep experience in B2B SaaS, HR industry. You will help create and deliver on a content marketing strategy that drives SEO & Marketing Qualified Leads. Building awareness of solutions with our target audience, continuing to position the brand as a thought leader in our market.
Working within an energetic marketing function, making change, drive growth and have a major impact.
Responsibilities
- Acting with the Head of Creative, Communications, and Digital Experience. You will be responsible for creating the content marketing/SEO strategy, driving its successful implementation.
- Developing, optimise and scale our content marketing engine across key regions to support our marketing goals.
- Creating a content roadmap, processes and methods for delivering content to support SEO, digital buyer journeys. Extending marketing campaigns and demand generation initiatives.
- Overseeing and help execute on a variety of content marketing activities. You will be a hands-on writer who loves delivering world-class thought leadership, white papers, blogs, podcasts and video.
- Sourcing engaging content via multiple methods to impact marketing campaigns and digital experiences.
- Working collaboratively with a variety of stakeholders across editorial, product management, marketing and sales. You will ensure there is buy in and understanding about future plans, tactics and campaigns.
- Reporting on successes, ROI, SEO and always be looking for new opportunities to optimise performance.
Requirements·
- Demonstrate multi-media content marketing experience, ideally in B2B SaaS and have experience leading and growing a global team.
- Experience in Communications, Public Relations, Journalism, Marketing or related field.
- Possess experience of building a content marketing strategy that impacts business results, delivering revenue and channel optimisations.
- Experience across content marketing channels and a passion for testing and learning.
- Manage all detail with the capacity to manage multiple projects simultaneously.
- Have experience within Human Resources information provider.
Learn more about the LexisNexis Risk team and how we work
#LI-AL1 #LI-Remote
At LexisNexis Risk Solutions, having diverse employees with different perspectives is key to creating innovative new products for our global customers. We have 30 diversity employee networks globally and prioritize inclusive leadership and equitable processes as part of our culture. Our aim is for every employee to be the best version of themselves. We would actively welcome applications from candidates of diverse backgrounds and underrepresented groups.
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: .
Please read our .
Expected salary:
Location: United Kingdom
Job date: Sun, 07 Jan 2024 05:26:18 GMT
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