Marketing Executive
Job Description
Job title: Marketing Executive
Company: Gamma Telecom
Job description: We understand that the best business partnerships are genuine and trust comes easily when you have the right partner beside you. That’s why we place relationships at the heart of everything we do.A different breed of communications provider. Loyal. Supportive. Reliable. By your side. Together, we can accomplish extraordinary things – we can be GoodTogether.As Marketing Executive in our team, you’ll be supporting the continued sales growth of Gamma’s Enterprise sales business. You will be responsible for the creation and execution of regular customer communications, in addition to assisting the wider team on campaign execution to support demand generation and account growth.To be successful, you will need to be self-motivated, highly organised and a successful multi-tasker, able to work well under pressure and to short deadlines. This role requires a confident marketer who is eager to learn and develop new skills, but with a keen eye for detail and a passion for delivering high performing campaigns.What will you be doing day-to-day? 📞
- Supporting the Demand Generation Marketing Managers in the planning, creation, execution and reporting of a full range of marketing activity to deliver:
- Lead generation and prospect nurture campaigns
- Customer relationship marketing and regular email communications to support Customer Advocacy teams in service delivery
- Creation and execution of regular communications, including customer and partner newsletters
- Copywriting to support content creation aligned to broader campaign messaging
- Creation of video content assets to support campaign and event execution
- Maintain marketing and product-related material on customer and internal portals
- Data management to maintain quality and improve campaign success
- Monitoring industry and competitor activity to inform marketing plans
- Monitoring and management of enquiries into the marketing inbox and marketing line
- Adhere to and support promotion of company brand guidelines with internal stakeholders
- Regular reporting to wider stakeholders on marketing activity and performance
- Opportunity to support the utilisation of multiple integrated channels
- Regular campaign analysis and performance reporting to drive continuous improvement and return on marketing investment
- Liaison with key business stakeholders to coordinate approvals and follow up as required
- Monitor UK telecoms and vertical market trends, competitive propositions, and marketing programmes to inform activity and drive engagement
- Develop and maintain multiple stakeholder relationships at all levels
- Develop a good understanding of our value proposition and go to market messaging for our products and solutions to inform copywriting and campaign creation aligned to Ideal Customer Profiles
- Maintain an ethical approach to all marketing activity, in adherence with broader compliance and industry regulation, including GDPR
What you’ll need 🚀
- Demonstrable experience in a similar B2B marketing role, with proven success in supporting the execution of multi-channel demand generation campaigns
- Previous experience in a technology marketing role, or similar sector advantageous
- Good understanding of marketing techniques and strategies
- Experience in CRM and marketing automation platforms – Salesforce, Pardot or similar
- Experience in digital marketing application
- Strong copywriting capability is essential, in addition to good presentation and verbal communication skills
- Proficient user of Adobe Creative suite
- WordPress or similar CMS skills desirable
- Experience using virtual event or webinar platforms advantageous
What do we offer? 💰
- 25 days PTO + bank holidays
- Your birthday off
- Private Medical Insurance
- Electric Vehicle (EV) scheme
- Pension plan
- Enhanced maternity and paternity leave
- Share-save scheme
A bit about us 🏢Gamma is a leading supplier of Unified Communications as a Service (UCaaS): we provide voice, data and mobile products and services to the UK, German, Spanish and Benelux business markets.Gamma is expanding its UCaaS presence in Europe with a family of businesses focusing on digital automation, delivering Gamma-powered services to SME customers via a network of channel partners in Germany, Spain, and the Benelux region.Gamma is a leading supplier of Unified Communications as a Service (UCaaS) in the UK, German, Spanish, Polish, and Dutch business markets. We are AIM listed and employs 1650 people. With a range of UCaaS, Mobile, and Connectivity services, Gamma provides robust and secure solutions that enable organisations to communicate, collaborate and offer a better customer experience.Gamma’s largest market is in the UK where our network-based services are supplied to SME, Public Sector, and Enterprise markets through a network of 1000 channel partners and its own direct sales and support capabilities. In addition, Gamma owns Exactive, a Unified Communications specialist and Microsoft Teams Voice Partner. Mission Labs is part of our team, a well-established UCaaS technology business that has built a reputation for creating technologically advanced solutions and delivering great service to its customers and partners. This enables Gamma to enhance and expand its cloud contact centre (CCaaS) technology as well as accelerating its digital channel strategy.Gamma is expanding its UCaaS presence in Europe with a family of businesses focusing on digital automation, delivering Gamma-powered services to SME customers via a network of channel partners in Germany, Spain, and the Benelux region.
Expected salary:
Location: Portsmouth
