Marketing Executive

Job Description

Job title: Marketing Executive

Company: Epsilon

Job description: Company Description

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

• Life at Epsilon:
• DE&I:
• CSR:

We’ve quadrupled our European business in the last three years, been acquired by Publicis Groupe for US$4.4 billion, and signed many of the world’s well-known brands to our growing roster of European clients – who you’ll be working with directly.

We are disrupting traditional marketing and advertising technology industries, combining the two by harnessing our wealth of consumer insight, online behaviours and data to deliver personalised advertising to more than 200 million individuals.

Our entire business focusses on giving our clients a way to truly measure the value we generate. In an industry that is often associated with false promises and ambiguity, we pride ourselves on honesty, transparency and accountability.

Job Description

Why we are looking for you:

• You understand why Epsilon matters to our clients, and the role of technology in deploying outcome driven marketing for brands across verticals and consumer segments.
• You are an expert on digital marketing techniques, and know how to get campaigns off the ground.
• You believe in the power of emerging technologies – first party data, acquisition, retention, third party cookies, identity management, Retail Media Networks, e-mail technology
• You enjoy explaining how technology is at the heart of data driven insights and action
• You thrive in information rich environments that need you to consume and process new information quickly

What you will enjoy in this role:

• You will see how effective B2B strategies can reduce the runway for Sales teams. Sales funnel, top and mid-funnel content, demand gen and nurture campaigns, closed loop marketing – you’ve done it, and are looking for some degree of independent responsibility
• The structure of ABM led B2B marketing that puts you in charge of audiences as well as content to optimise for results
• Coordinating across multiple BUs to tell a good story, and handing over leads to the Sales team will see you stay close to marketing results
• Working in an international environment where every colleague is a collaborator and a friend

Key Responsibilities:

• You will partner closely with external lead gen agencies to execute on ABM plans.
• Manage all paid digital campaigns from end to end with commitment to meet certain targets.
• Manage the website, which includes working with the US on global site plans, optimising sites by location, maximising our use of tools available to us
• Deploy expertise across platforms like Salesforce, Eloqua, HubSpot, Google analytics, Google Tag Manager, Data Studio
• Manage content calendars and social media content
• Manage partner marketing, vendor relationships, campaign coordination and performance tracking
• Partner with the sales leaders and own marketing performance reporting to track key metrics and ROI for all marketing activities, including analytics, campaign metrics, and dashboards across all marketing channels.
• Working with Sales to ensure effective lead follow up.

Qualifications:

• 1-2 years of relevant marketing experience, ideally within B2B or Martech.
• Experience in Digital Marketing including Display, Social – Organic and paid, e-mail marketing, Content marketing (inbound), Web marketing
• Marketing / CRM platforms experience and understanding (Salesforce)
• Marketing reporting
• Project management

Additional Information

Epsilon always puts people first. Everything we do is done as a team, with integrity and accountability. We focus on what works and what’s right, not what’s easy and accepted. When you’re one of us, you run with the best. You’re part of a company with industry-leading technology, with the opportunity to work on projects for some of the world’s biggest brands. Our people have the talent, tools and passion to do epic things together—for our clients, for consumers and for our community.

Great People Deserve Great Benefits We know that we have some of the brightest and most talented employees in the world, and we believe in rewarding them accordingly. If you work here, expect competitive compensation, a great benefits package and endless opportunities to advance your career.

We offer hybrid working opportunities, with our office space located in the Iconic Television Centre, White City.

As part of our dedication to enhance our inclusive and diverse workforce, Epsilon is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity, pregnancy and maternity, marriage and civil partnership or religion or belief. We are committed to providing reasonable adjustments for candidates in our application process.

Expected salary:

Location: London

Job date: Wed, 10 Jan 2024 23:15:15 GMT

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