Marketing Executive

Job Description

Job title: Marketing Executive

Company: Informa

Job description: Company Description

Home to over 1,000 talented and passionate individuals, Informa Connect is a global business which delivers world-class live events and outstanding digital content to markets across 30 countries. From Biotech and Pharma to pop culture, we connect hard and fast with businesses to create exciting on-demand experiences who expect the very best.

It’s fast-paced and freedom-focused. Which means you’ll have the space to bring ideas to life and see the impact of your hard work in real time. If you’re looking to make a difference, you’ll find the support you need at Informa Connect – our community works together to deliver amazing results and will celebrate in your individual success. Move forward, move fast.

Job Description

About LSX – now a part of Informa Connect

LSX is an influential community of senior life science decision makers.

We connect senior life science executives with access to the capital, intelligence, innovation, and partners they need to grow their businesses.

We do this through a programme of high-level conferences and networking events, via content that showcases and shares the expertise of investors, senior leaders and industry stakeholders, as well as through bespoke initiatives.

About the role

The role is about supporting the business to achieve audience and revenue targets.

You will be helping to answer key questions:

• How can we grow to become more essential to the community we serve?
• How can we add more value to our community?
• Which tools, channels, and tactics should we be employing?

You will report to the Head of Marketing and works closely with the marketing, production and sales teams to position our products and drive awareness and leads into the business.

We’re looking for a candidate who is creative, analytical, strategic and imaginative.

Day to day

• Working independently with support to implement marketing campaigns from idea to execution
• Creating/implementing campaigns including social media, content, email, websites, PPC etc.
• Researching competitor and market trends, applying them to your work
• Liaising directly with the external partners and sponsors to build relationships and extend our marketing reach
• Assisting with the design, production and distribution of all promotional materials
• Using design tools like Canva or Adobe Creative Cloud (Photoshop/InDesign)
• Building and maintaining strategic relationships with key industry partners
• Developing and maintaining the CRM system
• Writing clear, concise copy for all forms of marketing communications
• Measuring and reporting performance of all marketing activities and assess against goals (ROI and KPIs)
• Working onsite at events carrying out various duties where required

Qualifications

What We Need You to Have…

• BSc/BA/MS degree
• Strong organisational and time-management abilities
• Proactive and adaptable, able to work across multiple projects
• Proficient in MS Office
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• Excellent verbal and written English
• Self-motivated and comfortable working autonomously
• 6-12 months in B2B marketing

What We Can Offer You…

• A key role in a small division (currently 24 staff) but part of a much larger organisation
• Opportunity to grow existing and new skills
• Exposure working for a high-profile, market-leading brand with an extremely experienced team
• Involvement with product launches, growing projects and large-scale annual events
• Hybrid working
• Potential for overseas travel

Additional Information

Just as no two days are the same, at Informa Connect we recognise that no two people are the same, putting diversity and inclusivity at the heart of what we do. This doesn’t happen by chance. We actively work to create a shared culture. It’s a place where individuals bring their own experience and insights to discover new opportunities and build a varied career. We want you to thrive as part of a fantastic community. We champion you.

Why work at Informa?

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritize promotions internally.

Our benefits include:

• Tailored development opportunities and on-demand access to thousands of courses on LinkedIn
• Balance time in the office with time working remotely, feeling fully supported wherever you are
• 25 days annual leave, 4 days for volunteering and a day off for your birthday!
• The chance to work from (almost!) anywhere across the globe, four weeks a year
• Competitive and rewarding benefits, tailored to each of our regions
• Work with high quality specialist products
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
• The chance to become an Informa shareholder, with extra rewards just for colleagues
• Regular social events and networking opportunities

We know that sometimes the ‘perfect candidate’ doesn’t exist, and that people can be put off applying for a job if they don’t fit all the requirements. If you’re excited about working for us and have most of the skills or experience we’re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

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Expected salary:

Location: London

Job date: Sun, 07 Jan 2024 07:23:24 GMT

Apply for the job now!