Marketing Lead – In-Flight Retail

Job Description

Job title: Marketing Lead – In-Flight Retail

Company: EasyJet

Job description: The Role Marketing Lead – In-Flight Retail

Our ambition is to ‘create an inflight retail experience worth talking about ’ and return a profit of £100m per annum by 2026 . This requires us to generate new sources of revenue using more e-commerce channels to generate customer revenue.

What you’ll be doing:

Leading on all aspects of Marketing and Brand activity relating to Inflight retail (IFR), you will work closely with the Head of Trading of the IFR team as well as the Planning, Brand, Creative, CRM and Partnerships Teams. The role will require close management of key agency partners and internal delivery teams, you will lead the day to day strategy and delivery of IFR marketing campaigns.

How you will do it

You will be the overall owner of all marketing and brand activities for Inflight retail and provide end-to-end management of IFR campaigns to support all channels including CRM, social media, seat backs, brochures and digital assets relating to pre-order website and airfi closed loop wifi system that will allow support the order to seat proposition

You will define and implement the inflight retail strategy and program to include; delivering best in class ROI including the main KPI’s relating to traffic and conversion metrics of the Pre-Order website, deliver £50m revenue on Pre-Order by 2026 and £9m of media driven revenue

Lead the planning and management of owned channels communications, including email, homepage, app and social/content activations based on agreed trading priorities.

Build relationships with media revenue owners, in-house social media and all other marketing teams to establish further opportunities to enhance media revenues form IFR suppliers

Qualifications

What you will need to do the role:

An in depth understanding of driving revenue through digital activations along with the ability to work cross functionally to drive revenue through increased conversion

Experience of working with creative agencies across multiple channels and getting the best out of both these and the internal delivery teams

Substantial experience of working at a manager level in marketing team, is essential along with a digital, CRM, e-Commerce or Retail background either Client or Agency-side (on a large consumer brand). You will also need to have worked through a full marketing campaign processes, from planning, to briefing, media planning and execution, creative development, and production through to measurement

What you’ll get in return:

· Competitive base salary

· Up to 20% bonus

· 25 days holiday plus bank holidays, with opportunity to buy 5 additional days leave after 12 months in role

· BAYE, SAYE & Performance share schemes

· 7% pension

· Life Assurance (x4)

· Discounted staff travel scheme with access for friends and family

· Annual credit for discount on easyJet holidays

· ‘Work Away’ scheme, allowing you to work abroad for 30 days a year

· Electric vehicle lease salary sacrifice scheme

· Access to online learning tools and development programmes

Location & Hours of Work

This is a full-time hybrid working role, we typically get together 2-3 times a week in the office which is based at Luton Airport

About easyJet

At easyJet our aim is to make low-cost travel easy – connecting people to what they value using Europe’s best airline network, great value fares, and friendly service.

It takes a real team effort to carry over 90 million passengers a year across 35 countries. Whether you’re working as part of our front-line operations or in our corporate functions, you’ll find people that are positive, inclusive, ready to take on a challenge, and that have your back. We call that our ‘Orange Spirit’, and we hope you’ll share that too.

Apply

Complete your application on our careers site.

We encourage individuality, empower our people to seize the initiative, and never stop learning. We see people first and foremost for their performance and potential and we are committed to building a diverse and inclusive organisation that supports the needs of all. As such we will make reasonable adjustments at interview through to employment for our candidates.

#LI-CH1 #LI-HYBRID

Expected salary:

Location: Luton Airport, Bedfordshire – London

Job date: Sun, 07 Jan 2024 02:02:08 GMT

Apply for the job now!