Marketing Manager
Job Description
Job title: Marketing Manager
Company: Broadcast.co
Job description: Broadcast.co is home to award-winning brands: Radio.co, Cue Podcasts, Podcast.co, and MatchMaker.fm. Promoting, tracking, and reporting takes finesse, especially across multiple businesses. That’s where you come in.
As the Marketing Manager, you’ll execute strategies across CRM funnels, marketing automations, and paid advertising to engage and onboard users. The role is primarily analytical and requires a solid understanding of digital marketing techniques and trends.
In a nutshell, you’ll drive user acquisition, increase product adoption, and support the company’s growth objectives.
- Reporting: Head of Marketing.
- Location: Manchester, UK hybrid, working in the office when needed.
- Salary: £30,000-£40,000 per annum (dependent on experience).
- Contract: Full-time, permanent.
- Hours: 40 hours per week, Monday to Friday.
Role Overview
Help us get seen in all the right places, saying the right things, and to the right people.
- Strategy & Planning: Turn ideas into actionable points.
- Goals & Tracking: Set achievable milestones with tangible results.
- Creative Optimisation: Fine-tune workflows that connect with users.
- Ad Management: Configure paid campaigns across popular platforms.
- Analysis & Reporting: Identify and share improvements.
Responsibilities
Take charge by actioning plans and improving workflows to onboard users.
- Develop and implement marketing strategies.
- Research and adapt new marketing technologies.
- Create campaigns and optimise automation workflows.
- Identify and implement lead generation growth opportunities.
- Collaborate across departments, feeding back into marketing.
- Enhance marketing copywriting, A/B testing for the best results.
- Own end-to-end task management, from concept to execution.
- Promote brand products to increase customer acquisition.
- Analyse and craft bespoke reports across the entire user journey.
- Share digital marketing industry changes within the company.
About Broadcast.co
Located in the heart of Manchester, Broadcast.co is home to several successful brands.
📻 Radio.co: Industry-leading online radio platform for broadcasters.
🎥 Cue Podcasts: Full-service podcast production for brands.
🎙️ Podcast.co: Professional podcasting platform for creators, brands, and publishers.
🌱 MatchMaker.fm: The community for connecting shows with guests.
Location
The role is open to anyone UK-based. However, being a commutable distance from Manchester city centre for office days would be beneficial. The office is easily accessible from both Manchester Victoria (5 min walk) and Piccadilly (15 min walk) stations.
Requirements
Working across multiple brands, you’ll need a methodical and disciplined approach.
- Analytical and proactive – think Sherlock Holmes on espresso.
- Adaptable tone of voice, communicating with customers and shareholders alike.
- 100% organised (Stacey Solomon has got nothing on you).
- Hands-on experience with core marketing toolkits: CRMs, CMSs, and ad platforms.
- Methodical thinker. Nothing gets past you, and every… detail… matters.
- Basic photo, audio, and video editing knowledge, like the Adobe Suite.
- A pragmatic approach, preferring to get things done.
- Hands-on experience with GTM and GA4 to monitor performance.
- At least 3 years of experience working within digital marketing.
Benefits
🏠 Flexible working and remote-friendly.
💰 Discretionary yearly bonus.
🕒 Early Friday finishes.
🛍️ Monthly freebies and discounts with Perkbox.
💸 3% employer pension scheme, increasing to 5% after the first year.
🏖️ 20 days holiday, bank holidays, your birthday off, and extra for length of service.
🚲 Ride to work scheme.
💳 Learning budget to help with personal and career development.
🤒 Company sick pay scheme.
💚 Friendly, social culture with regular activities and company meals out.
Expected salary: £30000 – 40000 per year
Location: Manchester
Job date: Sun, 07 Jan 2024 23:45:23 GMT
Apply for the job now!
