Marketing Manager- Brand and Healthcare
Job Description
Job title: Marketing Manager- Brand and Healthcare
Company: Sue Ryder
Job description: Marketing Manager – Brand and Healthcare
£40k plus competitive employee benefits
Hybrid- once a week in the London Office (home working will be considered).
Full Time
Help us be there when it matters.
At Sue Ryder, we have a challenger brand mindset, with ambitious plans to grow so we can help more people who are dying live well and provide better grief support for everyone who needs it. The launch of our Grief Kind campaign in 2021 has meant more than 8 million people in the UK now have a better understanding of us as experts in grief support.
Reporting into the Senior Marketing Manager and working closely with two counterparts as well as collaboratively with the wider Brand and Marketing team, you will develop, deliver and evaluate multi-channel brand campaigns ensuring Sue Ryder objectives are met and integration opportunities are maximised across the charity.
About You
You will have excellent demonstrable experience in a similar role, managing marketing campaigns and activity from briefing to final delivery and evaluation. With first rate communication and interpersonal skills you’ll be adept at working with people at all levels. As our ideal candidate, you’ll bring with you solid experience of marketing in a healthcare setting and an understanding of the structure of the NHS. You’ll be a confident copywriter with a keen attention to detail and strong presentation skills.
Key Responsibilities:
- Work closely with in-house and external designers to deliver marketing activities and campaigns.
- Work with the support of the Senior Marketing Manager for Brand & Healthcare – and other Marketing and Communications colleagues where appropriate – to plan, develop and deliver brand engagement campaigns, and B2B (commissioners/referring or partner healthcare professionals) and B2C (service users or current and prospective healthcare colleagues) marketing plans for Sue Ryder’s end of life and bereavement services and healthcare staff recruitment and retention.
- Lead on the account management of our Brand Tracking tool and reporting against our brand measures to the wider organisation.
- Support the planning and management of the integrated multidisciplinary working group for brand campaigns, which includes colleagues from PR, Digital, Influencing, Internal Comms, Fundraising, Supporter Care, Retail and Volunteering to mobilise and motivate all corners of the organisation to maximise campaign moments. Lead cross- team project working groups or work closely with the Senior Planning Communications Manager as part of a wider working group as appropriate.
- Provide marketing support to Healthcare initiatives as needed.
Competitive Benefits Package
– 27 days holiday rising to 33 with length of service plus bank holidays (pro rata if part-time), – Company pension scheme
– Staff discount with thousands of retailers
– Refer a friend scheme – £250
– Enhanced maternity, paternity and adoption pay
– and lots more. Please visit our careers website for the full list.
Closing date: 1st April
Interview date: w/c 8th April
If you want more than just a job, we want you.
Sue Ryder is here to make sure everyone approaching the end of their life or living with grief can access the support they need. There is no one size fits all when it comes to how we cope and the help we need, but with our support, no one has to face dying or grief alone. We are there when it matters. Join us.
Expected salary: £40000 per year
Location: London
