Marketing Manager: Dolmio

Marketing
January 12, 2024

Job Description


Job title: Marketing Manager: Dolmio

Company: Mars

Job description: Job Description:

Dolmio is one of the strategic cell brands in Food & Nutrition Europe with an exciting new positioning and plays a vital role in the overall growth plan for the region.

What are we looking for?

  • University Degree, preferably in Business/Marketing/Brand Management or equivalent
  • Solid experience in brand marketing in international FMCG companies
  • Proven experience in Brand Manager role
  • Excellent project management skills
  • Good analytical, presentation and communication skills
  • Ability to manage several different and complex projects at the same time

What will be your key responsibilities?

  • Lead creation of the in-year plan and deploy the regional strategy.

Supports the Dolmio Manager in driving a compelling and engaging brand vision and strategy in collaboration with global brand team * Supports the Dolmio Manager with the annual brand Flywheel analysis and creating the key jobs to be done.

  • Leads the annual ICP briefing with the cross-agency team, developing the brief, feedback on response and refining the final plan for deployment.

Executes specific parts of the overall Dolmio strategic cell growth plan in the region.

Is accountable for brand’s execution across relevant touchpoints

Engages UK associates & customers on brand strategy, NPD & activation with impactful communication

Partners with Dolmio Manager, global team and market activation to create effective brand content. Leverages Insight to Manage Brand

On-going performance analysis and regular brand reviews, inform & collaborate with Dolmio Manager & global team to develop brand plan, and then develop & deploy the marketing activity calendar in market.

Lead the overall management of the Dolmio A&CP budget with monthly reconciliation, YE management and accrual process. Liaise frequently with UK Finance Team

Undertake post activity reviews and use these to inform future activity. Range Management & Innovation

Supports creation of the brand innovation pipeline and deployment in the UK

Supports review of performance of current range and any innovation/renovation activity, recommending course correction as required and delivering aligned changes across the region. * Lead the Dolmio Brand Growth team (BGT) with a cross-functional team to review performance, develop SOPs, address business opportunties and risks ensuring flow through to further business forums.

What can you expect from Mars?

  • Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

Expected salary:

Location: Leicestershire – Waltham, Lincolnshire

Job date: Thu, 11 Jan 2024 02:39:40 GMT

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