Marketing Officer

Job Description

Job title: Marketing Officer

Company: Kinship

Job description: Job Title: Marketing Officer

Responsible to: Marketing Manager

Contract: 18 months, with possibility of extension, dependent on funding

Location: Hybrid – home-based and London office

Working Hours: Full-time – 35 hours (flexible, working minimum of 28 hours/per week considered – pro rata)

Salary: £22,774 (plus LW if applicable)

Closing date: 08 February 2024

Interviews: 13 February 2024

About the role:

We have been awarded a Department for Education contract to deliver high quality training to kinship carers across England, which will complement our existing programmes and services, including our national Peer-to-Peer Programme, innovative programmes commissioned by local authorities in England and Wales and our free information and advice services including Kinship Compass.

In order to reach and support more kinship carers with these programmes and services, we are building a new Marketing Team – comprising a Head of Marketing, Marketing Manager and Marketing Officer – to develop and deliver integrated, strategic and creative marketing campaigns and strategies.

This is an exciting opportunity for a motivated, creative and organised marketeer to join Kinship as a Marketing Officer. We’re looking for someone who is excited about creating and delivering online and offline marketing content and communications, working collaboratively to make sure our marketing communications are integrated across our programmes and services and align with our wider external communications activity and who has experience in creating a broad range of content for different audiences and channels.

What you’ll be doing:

Help position Kinship as the leading national charity for kinship carers, supporting the delivery of marketing strategies to grow brand awareness and increase engagement with kinship carers and other key audiences.

Manage and prioritise incoming requests from the organisational briefing process for marketing support and content, with support from the Marketing Manager, managing a number of different tasks and deadlines.

Produce self-designed marketing content and templates in accordance with brand guidelines on Canva to market Kinship’s services to key audiences across a number of online and offline channels.

Produce high-quality written marketing communications to a range of audiences.

What you’ll need to demonstrate:

Essential Requirements include:

Demonstrable marketing experience in an in-house or agency role.

Experience using digital marketing tools, including email marketing systems; design software including Canva; social media platforms and photo and video editing software.

Experience using a Contact Management System, such as Salesforce.

Passion for and experience of developing a range of content for different audiences and channels (such as videos, infographics, blogs and social media posts).

Experience of using communications planning tools or systems (e.g. planning grids, Asana, Hootsuite, Loomly).

Kinship are an equal opportunities employer. We warmly welcome applications from appropriately qualified people from all sections of the community and aim to promote diversity.

Expected salary:

Location: Vauxhall, South West London

Job date: Sun, 07 Jan 2024 07:15:10 GMT

Apply for the job now!