Media Planning Director

Job Description

Job title: Media Planning Director

Company: Zenith Media

Job description: Company Description

We help brands make BOLD MOVES

Nowadays, brands want rapid, spectacular growth and they expect media to deliver it.

Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.”

Now we hear

“Take me from 4th to 1st in my category”

“Help me grow 10% in a market declining 10%”

“Make me the most loved brand in my industry”

These are huge asks of media, that can’t be met through tweaking the media plan of two years ago.

Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.

This is why Zenith help brands make BOLD MOVES.

Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers.

Bold moves are backed up with a solid forecast – they are a better path to growth.

Bold moves build a partnership – we believe in this approach so much we link our growth to your success.

Bold Moves bring bigger ROI

This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency.

Our Commitment
At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective.We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.

Job Description

We are looking for a Media Planning Director to join our longstanding Aviva account, a partnership spanning 14 years.

Innovation is ingrained in our team’s approach, making us a trailblazer in leveraging technology for streamlined media planning.

As a Media Planning Director, you’ll work across Performance and Brand Consideration, joining a vibrant team of 11, leading on strategic planning, and showcasing leadership in team management and client relations.

Key Responsibilities:

Client Leadership:

• Be the point person for senior clients, demonstrating a deep understanding of their business needs.
• Ensure timely account running and campaign delivery through proactive client management.

Full Funnel Planning:

• Coordinate Consideration and Performance planning for a cohesive full-funnel approach.
• Utilize Performance knowledge to optimize campaigns effectively.

Team Management:

• Lead a team of Account Managers and Senior Execs by setting an example for operational excellence and client service and be the direct report of one of the Account Managers.

Strategic Planning:

• Co-lead annual planning alongside the Strategist & Business Director.
• Own ongoing quarterly planning and responses to client briefs, ensuring the team consistently delivers outstanding work.

Cultural Leadership:

• Foster a positive culture within your team.
• Build strong relationships with partner agencies and suppliers to contribute to a collaborative atmosphere.

Qualifications

Key experience and qualities we are looking for include:

• Problem-solving aptitude and adaptability to change;
• Cross-channel (offline and online) media expertise, particularly in Performance planning;
• Strong client management and clear communication skills;
• Exceptional coordination and management abilities;
• Proactive approach to innovation and creativity;
• Deadline-oriented with attention to detail; Familiarity with industry; research tools (e.g. BARB, TFI, AdIntel) and proficiency in Microsoft Office (Excel, PowerPoint).

Additional Information

Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.

If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

#LI-Hybrid

Expected salary:

Location: London

Job date: Sat, 23 Dec 2023 23:20:12 GMT

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