Media Solutions Consultant

Job Description

Job title: Media Solutions Consultant

Company: Circana

Job description: Description :

MEDIA EFFECTIVENESS CONSULTANT (A/B TESTING)

Department: Global Solutions Delivery, EMEA/APAC Media & Analytics Circana

Let’s be unstoppable together!

Circana (formerly IRI and NPD) is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data, and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We have a global commitment to diversity, equity, and inclusion as we believe in the undeniable strength that diversity brings to our business, employees, clients, and communities (with us you can always bring your full self to work). Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together.

Learn more at www.circana.com.

What will you be doing?

The successful candidate will join a team of media consultants whose core objective is to support FMCG manufacturer and media agencies with their growth plans by analysing the impact of their in-store sales and marketing activity and identifying opportunities to improve performance. This is achieved via insightful analysis of our effectiveness solutions Market Lift and Marketing Mix Modelling, powered by Circana’s EPOS Liquid Data.

As a Media Effectiveness Consultant, you will work with a team to support contracted and ad hoc services to Circana’s analytics clients. Your role will be focussing on Media and Shopper Lift Projects (A/B Testing for media and/or in store shopper activities), being responsible for managing projects from sign off through to the delivery of reports and results, working closely with local technical experts and the offshore modelling team.

Your audience for delivering these studies will include Media agencies, Media owners, retailers and Manufacturer brand teams as well as internal Circana stakeholders

Job Responsibilities

• Part of the team responsible for set-up and implementation of A/B test studies with your core responsibilities focusing on analysis and delivery of insight for Circana Shopper and Media A/B Testing
• Supporting projects from sign off through to the delivery of reports and results, working closely with the Lift Analytics consultant, commercial team and offshore modelling team.
• Work with commercial consultants and analytics consultants to develop subject matter expertise in the process and delivery of Circana Media Lift solutions
• Use Circana proprietary software for Media Lift studies alongside Microsoft Office (PPT and Excel)
• Liaise with media agencies and media owners to collect the data for studies
• Quality checking study outputs and providing feedback to the modelling team
• Interpret modelling results and make insightful recommendations to our clients on their media spend and tests.
• Build benchmarks and industry knowledge to elevate the deliveries of Circana Lift studies.

Requirements

• Previous relevant experience with data analysis or data management background

• Good knowledge of Media channels and how advertising works – Digital knowledge a big advantage
• Knowledge of different types of analytical principles such as A/B Testing, Multi-Touch attribution and Marketing Mix. Experience in A/B Testing and digital media a strong advantage.

• Applicants do not need to have a statistical background to apply but must have strong analytical skills with an aptitude for accurately managing and interpreting data.
• Highly proficient in MS Office (specifically Excel and PPT) and preferably experience of working with Circana Market Advantage or similar big-data platforms

• Ability to interpret data and develop strong story telling narratives
• Good presentation skills
• Good planning and organizational skills
• Comfortable working in a fast paced environment, managing multiple projects with local and offshore collaboration
• Positive and enthusiastic attitude with aptitude to learn

• Self-motivated, accountable and committed

• Articulate, able to proactively identify and communicate issues, taking ownership for resolution and/or escalating as appropriate

Circana Behaviors

As well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role:

• Stay Curious: Being hungry to learn and grow, always asking the big questions
• Seek Clarity: Embracing complexity to create clarity and inspire action
• Own the Outcome: Being accountable for decisions and taking ownership of our choices
• Center on the Client: Relentlessly adding value for our customers
• Be a Challenger: Never complacent, always striving for continuous improvement
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect and integrity
• Commit to each other: Contributing to making Circana a great place to work for everyone

Location

This position can be located in the following area(s): Within travelling distance from Bracknell, UK

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Expected salary:

Location: Bracknell, Berkshire

Job date: Wed, 06 Dec 2023 02:29:51 GMT

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