Paid Media Manager

Job Description

Job title: Paid Media Manager

Company: Ultimate Performance

Job description: Ultimate Performance (U.P.) has forged a reputation as the world’s foremost body transformation experts, delivering exceptional client results under the mantra “maximum results, minimum time”.

The business has grown to become the world’s only truly international personal training company, with 22 private personal training facilities across the globe and growing.

But U.P. is more than just a gym. We operate world-leading online and virtual personal training, training camps, meal preparation services, as well as develop a range of premium, results-focused supplements. We fund our own research and development; we invest in technology, and we spearhead a range of ground-breaking studies with the world’s leading academic institutions.

This is why Men’s Fitness Magazine describes U.P. as: ‘The Goldman Sachs, Real Madrid and Apple of Personal Training. They’re that far ahead of the field.’

The Role

We are looking for an experienced Media Manager to join our rapidly growing Marketing Team and shake up our social strategy.

Through continued analysis of campaign performance and iteration, you will look to increase awareness, grow sales, and maximise ROI. There is no doubt that this is a difficult role and a big challenge, but for the right person, it is a perfect opportunity to develop and test yourself at a company that demands a lot but will back you.

Key responsibilities:

• Take a lead role in all paid media activity working with the Head of Marketing to devise and implement a strategy for growth across all key products
• Working with the Head of Marketing to develop and implement the company’s acquisitions strategy globally
• Plan and implement a roadmap for Paid Search and Paid Social
• Management initially of a team of 2 with the opportunity to grow the team in the future, as required to deliver continued growth and improvements on ROI
• Development and optimisation of global search campaigns, setting a structure for the account to allow them to scale effectively
• Management of paid social advertising, working closely with our in-house Creative teams to create effective and engaging ads for all products
• Work closely with the in-house video production and design team, briefing in required assets to support key marketing campaigns, managing the process to make
• Devise and implement regular reporting, giving visibility to senior marketing teams on the traffic, CPA, ROI, and overall performance of core marketing channels
• Use data to identify opportunities for growth across new and existing channels
• Work closely with the content manager and CRM manager to ensure consistency of marketing campaigns across all channels
• Be proactive in feeding in suggesting site improvements to increase conversion rate and improve the ROI of paid marketing activities

Requirements

• Analytical, detail-driven, and willing to get hands-on
• Good communicator with influencing skills
• Driven to get results and focused on getting projects over the line
• Organised and able to manage a team’s workload
• Thrives on developing members of the team
• Credible, engaging, approachable and professional
• Willing to voice opinions and proactive in suggesting improvements
• Positive attitude and happy to embrace change

Benefits

• Employee discounted products.
• Salary sacrifice pension scheme.
• 22 days holiday, plus bank holidays.
• Employee Assistance Programme.
• Salary sacrifice schemes, including electric cars and cycle to work.
• Referrals bonus incentive.
• Weekly group training sessions at our U.P. Manchester gym based in Spinningfields.
• 50% discount on 1-2-1 world-leading personal training sessions at the U.P. Manchester gym.

Salary: £40k – £50k DOE

Hybrid working available once you have passed your probation.

Expected salary: £40000 – 50000 per year

Location: Manchester

Job date: Tue, 21 Nov 2023 23:18:05 GMT

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