PPC Specialist
Job Description
Job title: PPC Specialist
Company: JustPark
Job description: About usJustPark is one of the fastest growing and most loved technology companies serving the parking and mobility sector. We have over 12 million registered customers and 18 million annual visitors to our digital products. Our unique network of spaces consist of commercial properties, residential driveways and everything in between. We are proud to have earned over £250m of income for our partners and we look forward to continuing to help space owners of all shapes and sizes generate additional income during these difficult financial times.About the roleThe PPC Specialist will act as an informed expert, responsible for devising JustPark’s Paid Search optimisation strategy and its delivery. The ideal candidate will have proven PPC campaign experience, managing complex structures across Google Marketing platforms for a similar D2C business, either through an in-house position, or within an agency. The candidate will need to have significant hands-on experience in the use of Google Marketing Platforms: Google Ads, SA360, Google Analytics 4, Google Tag Manager.RequirementsKey result areas
- Plan, execute, and monitor PPC campaigns on all relevant advertising platforms, including Google and Bing, using sophisticated tools and bidding strategies.
- Audit and optimise keyword selection and structure, ad copy, and ad auction tactics to maximise ROI.
- Validate all acquisition touchpoints and conversion pathways across the user journey, through both web and app, and inform decisions on attribution modelling techniques.
- Develop innovative test & iterate roadmaps with a focus on continuously refining existing strategies and exploring new opportunities for expansion into emerging platforms and markets.
- Build reports and feed into stakeholder-facing weekly and monthly performance updates.
- Work cross-functionally with engineering and data teams, including third-parties, to ensure all web pixels, APIs, tags, and tracking tool requirements are being met and follow best practices on consent settings and GDPR requirements.
- Respond to current events in a timely manner and activate urgent briefs to responsive topics that affect the mobility industry (i.e. – train strikes, weather warnings).
Knowledge, skills and experience
- 5+ years proven experience in managing successful PPC campaigns on platforms such as Google Ads and Bing Ads.
- Expert understanding of attribution and bidding strategies on a revenue-driven model
- High level of proficiency across core PPC media buying tools including Google Marketing Platform (SA360, Campaign Manager, DV360, Google Ads, Microsoft Ads) and their various products (Display, Shopping, Performance Max).
- Strong knowledge of keyword research practices and competitive analysis.
- Working knowledge of Google Analytics 4, Google Tag Manager; Floodlight and AppsFlyer knowledge is a significant bonus
- Able to provide industry updates on platform changes and relevant new product releases
- Highly analytical, can provide actionable data insights and learnings combined from multiple data sources
- Working understanding of SEO and paid media’s relationship with and impact on organic results
- Experience working with scaling, app-based businesses is a plus
BenefitsWe trust you to know what’s needed to get the job done. That’s why we work on a hybrid basis (2-3 days in the office per week), and we’ll work with you to make sure you have the right kit and the right environment for you to succeed. Plus we know it’s not all about work! Check out some of the great benefits to joining the JustPark team below:Investment in YOU and your wellbeing:
- Private Medical Insurance in partnership with Vitality. You’ll gain access to their rewards platform with discounts to top retailers including Apple, Peloton and more!
- Life Assurance in partnership with YuLife
- Gym membership discounts and fitness rewards
- Employee Assistance Provider – offering you (and your family) free confidential support and advice (e.g. counselling, legal or financial advice) for when you need it most.
- 24/7 virtual GP access
Simplifying journeys so YOU can breathe easier:
- Cycle to Work scheme – a highly tax efficient way to purchase your new bike!
- £50 JustPark parking credit per month
Recharge your batteries:
- FREE restaurant-quality lunch cooked by our very own chef and longest-standing employee (Julie!). Take time out to enjoy lunch with the wider team and check out her repertoire
- Taking time off work to relax and recharge is important, that’s why we have a generous holiday policy in place.
Our family looks out for your family:
- Childcare benefit in partnership with Koru Kids (up to £100 a month)
- Enhanced Maternity and Paternity policies, plus a host of other family-friendly policies
Look after the pennies to grow the £££’s!:
- A salary exchange pension scheme, helping to look out for ‘the future you’.
- A generous ‘refer a friend’ scheme of £1000 per successful recommendation. Great people tend to know great people, so why not refer them to join for the ride!
Success is best when it’s shared!
- We love sharing in the success, therefore the whole company goes away once a quarter to learn about our goals and have an afternoon of fun team building
- Each department gets a budget of £50 per head every 6 months – relax and enjoy some time out of work with your colleagues
