Product Marketing Director Platform

Marketing
January 13, 2024

Job Description


Job title: Product Marketing Director Platform

Company: Outbrain

Job description: Outbrain is a leading technology platform that drives business results by engaging people across the open Internet, reaching over a billion unique users a month around the world. Outbrain’s technology provides personalization, engagement, and monetization solutions to thousands of digital media properties, including a number of the world’s most prestigious publishers. For tens of thousands of advertisers around the world, Outbrain helps attract new customers and grow their businesses, driving measurable results and return on investment.

Outbrain runs a two-sided marketplace, giving us control over user experience and allowing fast testing of new ad formats for both media partners and advertisers. We prioritize user experience and ad innovation to build long-term engagement, benefiting users, media partners through exclusive partnerships and direct code integrations, and advertisers through measurable results.

Outbrain is seeking a bold Product Marketing Director of Platform to drive market leadership and unlock explosive growth for our two-sided marketplace. This position will be in charge of spearheading a strong product marketing strategy that will act as a link between our business and product teams, representing our customers’ needs in shaping product requirements, and effectively transforming features into cohesive sales positioning and collateral for target audiences.

This role will partner with two experienced Product Marketing Managers who will support you on

executing the product marketing strategy.

A day in the life

As the Director of Performance and Mid-Market Advertising at Outbrain, you will play a pivotal role in driving the growth of our advertising business by developing and implementing growth-focused programs tailored to key advertiser segments globally. You are an independent leader responsible for leading the product marketing strategy of our core Amplify platform, working closely with cross-functional teams to achieve our advertiser acquisition, retention, and product adoption goals.

  • Foster cross-functional buy-in for the video-first platform strategy, establishing shared goals and ownership.
  • Craft compelling business cases and insights to influence the future direction and capabilities of the Outbrain platform.
  • Build collaborative relationships with key internal stakeholders to ensure seamless execution and maximize the impact of the video-first platform strategy.
  • Collaborate with cross-functional teams (Product, Sales, Finance, Legal, etc.) to define a strategy for Outbrain’s platform product launches.
  • Own go-to-market strategy, define success metrics, and partner with marketing for impactful launches and promotions.
  • Develop compelling positioning collateral and materials that articulate the value of Amplify for different customer types.
  • Analyze market trends and feedback to pinpoint growth areas and formulate impactful strategies.
  • Develop deep expertise in platform requirements and capabilities, serving as a trusted resource for internal teams.
  • Maintain a strategic view of the advertising ecosystem, understanding both business and consumer needs.
  • Assess the adoption and impact of released features, driving continuous improvement.

What you’ll bring

  • 4-6 years of Product Marketing (Ad Tech/SaaS or Startup)
  • Strong analytics (quantitative & qualitative) with customer research
  • Proven track record in data-driven problem-solving and strategy
  • Proficiency in presentation skills and comfort presenting to and communicating with senior leadership
  • Proficient in media/digital advertising
  • Excellent communication & creativity

Bonus:

  • Remote management experience
  • Enterprise Market client experience
  • Branding/Video marketing knowledge

Outbrain Perks!

  • Office and home hybrid working – 3 days in the office
  • Expand your toolbox with our mentorship program and internal learning tools
  • Pet friendly office
  • Happy hours
  • …and of course a fully stocked kitchen!

We Recommend #LifeAtOutbrain

Our company culture is welcoming, dynamic, diverse, global, and built on top Performance.Our team is made up of individuals who are approachable, resourceful, passionate, and proactive. We foster a sense of belonging through our Employee Resource Groups -employee-led groups in which we debate topics and drive change. From OB Green (environmental), OB WE (women empowerment), OB Good (charitable initiatives) to OB4E (diversity, equity, and inclusion), you’ll be able to share your passions with likeminded people.

Expected salary:

Location: London

Job date: Thu, 11 Jan 2024 00:15:10 GMT

Apply for the job now!

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