Restaurant Marketing Manager
Job Description
Job title: Restaurant Marketing Manager
Company: Popeyes Louisiana Kitchen
Job description: From Louisiana to London….. Y’all ready for this?Welcome to Popeyes®! Founded in New Orleans in 1972. It all started with one small restaurant with a big idea that turned into a craze that swept America.We’ve now landed in the UK and we’re shaking up the UK chicken game, Louisiana style! Sure, we took our time getting here, but some things are worth the wait.Join the UK team who have recently launched ‘The Chicken Sandwich that broke the internet” (Bloomberg) into the UK and were awarded the ‘Best International Newcomer of the year 2021’ by MCA.As we continue to expand and innovate, we are seeking a dynamic and customer-centric individual to join our team as a Restaurant and Local Marketing Manager. This role will be instrumental in driving our brand’s presence and engagement at the local level while ensuring the seamless execution of marketing campaigns within our restaurants.With big expansion plans ahead there will be lots of opportunity to get involved in all areas of Marketing and cross functional projects across the business, delivering key initiatives from new restaurant launches, menu development, customer research to social media activity and implementing digital strategies.The Role:
- Develop and implement tailored marketing plans for individual restaurant locations as required, considering local demographics, competition, and consumer preferences
- Lead the in-restaurant activation of marketing campaigns and menu launches, including all print and digital POS, as well as other customer engagement initiatives
- Champion the customer experience by developing a deep understanding of our customer journeys across all channels, and constantly seek ways to improve and optimise them.
- Manage local marketing budgets effectively, optimizing spend to maximize ROI and achieve desired outcomes
- Guard and update all restaurant information, including range, pricing and signage
- Create training materials for launches, that restaurant teams will use to execute marketing campaigns seamlessly
- Stay informed about industry trends, computer activities, and best practices in local marketing to identify opportunities fro innovation and differentiation
- Cultivate relationships with local businesses, community organizations, and influencers to enhance brand awareness and foster partnerships
Monitor and analyse performance metrics, including sales data, customer feedback, and campaign effectiveness, to inform future strategies and tacticsWhat we’re looking for:
- Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or related field.
- 3-4 years’ experience minimum in a similar role.
- Proven experience in marketing or hospitality, with a focus on local or regional initiatives.
- Strong analytical skills with the ability to interpret data and insights to drive decision-making.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and agencies, and influence stakeholders at all levels.
- Creative thinker with a track record of developing innovative marketing campaigns that resonate with target audiences.
- Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
- Passion for delivering exceptional customer experiences and a deep understanding of customer needs and preferences.
- Flexibility to travel to multiple restaurant locations within the UK as needed.
Just some benefits and what you’ll be part of
- Opening brand new Popeyes UK restaurants across the UK whilst working with a global brand with big international plans
- Becoming an integral part of this start up, travelling with us across the UK and involving yourself in every aspect to bring Popeyes to life in a distinctive way
- Being part of this people focused scaling business where you can progress
- A Competitive salary & bonus scheme
- Free chicken
- Flexible working
- Career progression opportunities
If you are a results-driven marketer with a passion for hospitality and a knack for local engagement, we want to hear from you!Please submit your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this role. We look forward to reviewing your application and welcoming you to our team.
Expected salary:
Location: London
