Senior Digital Marketing Manager

Job Description

Job title: Senior Digital Marketing Manager

Company: Speciality Drinks

Job description: Founded in 1999 by Sukhinder and Rajbir Singh, Speciality Drinks Group is a fast-growing and world-renowned international spirits company. It was one of the first multi-channel, multi-market global drinks distributors and is a leader in its field. Now made up of four group companies, it is an independently managed business and a recent addition to the Pernod Ricard Group since November 2021.

We pride ourselves on our imagination, creativity and ability to source and sell fantastic spirits across the globe. We love what we do and we would love you to come and join us.

We are looking for a new Senior Marketing Manager to lead our marketing team here at The Whisky Exchange. The Senior Marketing Manager is a key role to the business, with responsibility for driving performing traffic to the TWE website with the support of a team of five direct reports, a roster of agencies and wider stakeholder group within TWE. The Senior Marketing Manager is responsible for SEO, paid search, paid social, email and affiliate channels, and responsible for building and owning the plan of how to deliver company objectives, monitoring performance and making improvements on an ongoing basis.

The role is hybrid, and you will be required to work from our head office in Park Royal two to three days per week.

Your unique contribution

Some of your key responsibilities:

• Building and owning the digital marketing strategy, namely the means by which The Whisky Exchange pursues recruitment and retention of customers to achieve commercial goals of the business. This will include the planning, building and owning spend by channel by country by day
• Deployment & measurement:
• Deploy plans through own team and agencies, on a timely and accurate basis
• Lead cross-functional communications and meetings to keep deliveries on time and to brief
• Manage existing and future agencies as appropriate to deliver objectives
• Monitor performance against plan and last year, on a daily, weekly and monthly basis. Revise and update assumptions along with forecasts.
• Recommend changes to channel spend as business needs and market behaviour change
• Ad-hoc initiatives including contributing to, participating in, or leading new projects as they emerge
• Leadership of a team of five marketing professionals in an inclusive way. This includes identifying and building team development plans in alignment with business goals, and setting individual responsibilities and objectives to inspire and drive results and engagement.

Your blend of talent

We are looking for someone who is commercially astute with the ability to identify and prioritise recommendations based upon scale of impact, and who is numerate and data-led in decision making. Our ideal candidate also:

• Has an expert understanding of channels; their role, their strengths and weaknesses and how to bring them together to deliver more than the sum of parts
• Is an expert practitioner of:
• Tools e.g. Google Analytics, Tableau
• Microsoft programmes e.g. Word, Excel, PowerPoint
• Is an expert synthesizer of facts to provide clear, succinct summaries
• Is an expert in project management, utilizing key tools such as Confluence and Jira
• Has a thorough understanding of technology development and deployment; steps, timeframes, opportunities and pitfalls
• Has a high level of knowledge and experience of ecommerce functions along with their dependencies, e.g. operations, customer service, content

We offer great Healthcare benefits, company pension, staff discounts and 25 days holiday (plus bank holidays) to give you some down time.

We’re committed to diversity and inclusion

We promote diversity and inclusion throughout our business. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves.

We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.

Expected salary:

Location: London

Job date: Thu, 14 Dec 2023 23:11:53 GMT

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