Senior Manager, eCommerce

Job Description

Job title: Senior Manager, eCommerce

Company: Omnicom Media Group

Job description: About the Role

We’re looking for an eCommerce Manager to join our growing activation team embedded into EMEA agency in London. If you’re passionate about driving ecommerce growth for a portfolio of global brands – this is the role for you.

The role is combined role across both activation & Strategy. Your focus will be to drive the client’s Amazon performance in Europe.

In the role you will work with local agency teams to devise award-winning platform campaigns that leverage all aspects of Amazon’s ads ecosystem to build brands and grow sales. You will define the right mix of media channels & tactics on Amazon, across Sponsored Ads/Search, DSP Display, Video, Twitch, Live & Off-Amazon media.

Key Responsibilities

• Amazon

• You will know Amazon’s Advertising ecosystem inside and out and have a passion for all things Amazon, retail media and eCommerce.
• Amazon Strategy & Planning

• Identify new opportunities for growth and efficiencies within Amazon and develop and drive plans that capitalise on these opportunities (incl. advising on leverage of tools & technology)
• Collaborate with other agency teams where relevant to ensure Amazon media strategies connect with wider Retail Media and Communications Plans for brands
• Be able to analyse multiple data sources confidently and accurately, highlight the most relevant KPIs for each client, draw key insights and write commentary within the context.

• Ecommerce Activation

• Help Clients to plan and develop retail media budgets and KPIs and then help to manage the team to build campaigns execute on the agreed objectives.
• Provide recommendations to improve sales & margin, through effective retail & marketing planning.
• Lead quarterly reviews and devise test & learn roadmaps
• Client Management:

• Effectively and confidently communicate with clients and internal teams, delivering eCommerce analysis, insight, and strategy coherently to an audience with a broad eCommerce understanding.
• Team Management

• Managing a team of 4 eCommerce specialists, owning responsibility for your team’s output, acting as the escalation point when required. Coach the team through their annual reviews.

Skills/Technical Capabilities

• Strong eCommerce experience, ideally including paid search (PPC / Search Engine Marketing), and DSP or programmatic activation.
• Demonstrate implementation of multi-channel media strategies, advising on the right balance between Amazon search, DSP and other media tactics, in orchestration with organic and retail tactics (portfolio, content, etc.) to maximise sales
• Enjoy educating clients about all things eCommerce and how optimising search can drive eCommerce efforts
• Knowledge & experience of performance analysis, forecasting & creating high level & in depth reports
• Additional language skills would be desirable but not essential (French/ German)

About you

• Ecommerce activation experience through Criteo, Amazon Advertising Platform (AMS, AMG and DSP), CitrusAD and / or other retail players
• Strong eCommerce experience, ideally including paid search (PPC / Search Engine Marketing), and DSP or programmatic activation, retailer eCommerce activation / performance display at either a digital agency or client-side and experience with team management.
• Demonstrate implementation of multi-channel media strategies, advising on the right balance between Amazon search, DSP and other media tactics, in orchestration with organic and retail tactics (portfolio, content, etc.) to maximise sales
• Strong presentation skills
• Stakeholder management skills
• Enjoy educating clients about all things eCommerce and how optimising search can drive eCommerce efforts
• Good negotiating skills paired with ability to dive deep into performance reporting. Good to have:
• Knowledge & experience of performance analysis, forecasting & creating high level & in depth reports
• Experience working with & advising on the implementation of tagging & tracking
• Additional language skills would be desirable but not essential (French/ Spanish/German/Italian)
• Ambitious, driven and passionate about all things eCommerce, with an excellent comprehension of how search serves as the backbone of online purchases

About OMD EMEA

At OMD EMEA you will experience a place of work unparalleled with any other; to do the best work in your career. With half of our employees originating from outside the UK, you will join a truly connected culture which celebrates difference and embraces diversity. This is a huge organisation, albeit one with a small agency feel. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefit from a plethora of career opportunities and training. Undeniably, this is an agency with a grounded sense of belonging and community, one which is social and emotionally-aware. Everything you achieve and learn at OMD EMEA will be exciting and rich in value – everyday will be a new challenge that needs solving!

At OMD, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

Expected salary:

Location: London

Job date: Sat, 23 Dec 2023 06:50:08 GMT

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