Senior Manager, Social Media

Job Description

Job title: Senior Manager, Social Media

Company: WeTransfer

Job description: Every day, millions of people from over 190 countries trust us to handle their precious creative ideas.

Since making our name with quick & simple file-sharing, WeTransfer has evolved to help creators organize, share, and get feedback on their work – from inception right up to delivery. We showcase the best brands to more than 80 million users per month, and our editorial platform WePresent has championed unexpected stories of creativity from around the globe and features collaborations from world-famous artists, too.

Sounds like fun, right? Allow us to sweeten the deal: as a certified B Corporation, we do all of this while using business as a force for good, balancing people, the planet, and profit along the way.

WeTransfer is looking for a Senior Social Media Manager to strengthen our brand awareness and grow an engaged audience across our social media channels. The ideal candidate will have experience managing social media accounts for a brand, publisher or organization, and will be able to create content strategies that focus on growth and engagement in line with marketing goals, while keeping cultural relevance and creativity at their heart to ensure that WeTransfer stands out from its competitors.

About WeTransfer

WeTransfer streamlines the workflow process for millions of creative professionals. Its suite of creative productivity tools make it easy to collaborate, share and deliver work. WeTransfer has more than 87 million monthly active users in 190 countries.

As a certified B Corporation™, WeTransfer has long been a champion of using business as a force for good. Since its founding in 2009, WeTransfer has donated up to 30% of its advertising real estate to raise awareness for artists, creative work, and the world’s most pressing issues.

Responsibilities

Set and execute the overall strategy, direction and tone for WeTransfer’s social media channels with a focus on growth and engagement in accordance with brand marketing KPIs

Manage social media team responsible for content creation across multiple channels

Work with the content, marketing and CSR teams to formulate strategies for project performance and amplification

Actively identify opportunities to maximize and engage with our audiences, and attract new audiences through social campaigns and outreach

Identify new growth opportunities and best practices based on emerging digital trends, competitive business intelligence, and consumer insight and pivot strategies when needed

Create comprehensive social marketing plans to boost brand image, increase engagement and improve brand awareness

Create innovative social media campaigns for talent partnerships and cultural commissions

Design, implement and manage social ad campaigns integrated into the company’s strategic marketing plans

Create and own influencer strategy, and find ways to engage existing creative partners and artists across social campaigns

Ensure brand fit and curation across all social channels

Monitor brand reputation across channels and run social listening campaigns periodically

Identify emerging social trends and implement appropriate strategies

Track social media campaigns’ key performance metrics to maximize results and report progress to management.

Create comprehensive reports to show successes and learnings as needed.

Skills required

A minimum of 6+ years experience as a social media manager and proficiency across numerous social channels

Proven experience of creating social content for channel growth and engagement

A deep understanding of web and social analytics, and experience of creating robust reports based on data

An understanding of brand safety across social media

Creativity, a wealth of innovative ideas and the ability to ideate and create personality-led, engaging social first campaigns that make WeTransfer stand out from the competition and engage all aspects of our business, from product to creative campaigns

Skills in video and image editing including proficiency in Adobe package (Premiere, Photoshop, Illustrator etc.) preferred

Previous experience working with artists, creators and influencers

An eye for what is trending in the social world and a curiosity for what is emerging, and an obsession for everything online

A love of pop culture and the arts, and the agility to create campaigns that move at the pace of culture

Great communication and collaboration skills

A proactive and positive attitude. A talent for creative solutions, creativity and experimentation

Fluency in English is a must

This role is based in London or New York and we will only be accepting applications from these locations.

Equal Opportunities

WeTransfer is an equal opportunity employer and we pride ourselves on the diversity of our people. We welcome you, and everything that makes you-well, you. That includes your gender identity, sexual orientation, religion, ethnicity, age, or disability status.

Background screening

While it is not necessarily a determining or disqualifying factor for any role, you may be required to complete a standard employment background screening.

Expected salary:

Location: London

Job date: Thu, 07 Dec 2023 06:06:33 GMT

Apply for the job now!