Senior Marketing Manager Viz/Comms

Job Description

Job title: Senior Marketing Manager Viz/Comms

Company: Stryker

Job description: Work Flexibility: Remote or Hybrid or Onsite

Essential duties & responsibilities:

Competitive Insights

• Coaches others on the market positioning and strengths/weaknesses of key competitors.
• Shares marketing intelligence and information with team
• Able to interpret competitive analysis and incorporate into marketing strategy for product or portfolio.
• Compares, contrasts, and anticipates the different types of competition that will be faced in the future.
• Develops processes to improve the accuracy and effectiveness of the competitive analysis function and information.

Customer Insights

• Coaches team on articulating the value proposition to the specific audience
• Trains others on the various reasons (variables) of why customers buy the product or service.

Customer Centric Development

• Improves methods for maintaining customer feedback/ responsiveness.
• Initiates and drives new products and services based on changing customer needs.
• Responds proactively to market dynamics and shifts so as to maintain competitive advantage.

Developing the Strategy and Marketing Plan

• Guides others to deconstruct and extract the strategy from a well-written marketing plan.
• Coaches others to spot weaknesses in plans and gives the necessary direction on where to improve.

Budgets

• Develops and manages a marketing budget and analyzes and explains budget variances.
• Evaluates past business decisions and associated budgetary considerations and impact.

Value Prop Segmentation

• Challenges teams to employ segmentation methods to improve commercial efficiency.
• Challenges teams to ensure the product or portfolio’s Main and Dynamic variable are consistent with the product or portfolio strategy.
• Challenges teams to execute on the segmentation variable and to seek evidence that focus on the segmentation variable delivers competitive advantage.
• Coaches teams to use segmentation variables to manage brand equity (when appropriately at a global level).
• Coaches teams to use customer insights to validate segmentation work.

Value Prop Targeting & Positioning

• Coaches teams to test their targeting work by assessing its usefulness to guide execution and its impact in converting leads.
• Mentors team in developing clearly written targeting and positioning statements that align the strategic and executional plans and commercial resources for execution.
• Coaches others to prioritize evidence (clinical, use and economic) and other proof (KOL, user and patient testimonials) useful to demonstrate customer value arising from the value proposition.
• Able to mentor team in developing clearly written targeting and positioning statements that align strategic (Marketing & Source of Volume) and executional plan.

Brand Stewardship

• Guides teams through core competence exercises. Anticipates impact of company and market changes on core competence; coaches others to develop future skills and strategic assets needed to compete.
• Coaches teams on the application of core competence to ensure strategy-through-execution alignment.
• Coaches others on how to utilize the product or portfolio structure to maximize brand equity.

Evidence Generation

• Determines objectives for evidence generation and evaluates individual studies for alignments with evidence generation strategy
• Partners with clinical operations to develop a strong clinical evidence generation strategy and key claims
• Coaches team on how to develop KOL relationships

Marketing Objective

• Mentors others on how to connect product or portfolio / business goals brand vision and strategy.
• Guides teams in allocating resources to change the loyalty mix of the brand
• Coaches teams to reallocate marketing resources appropriately given stakeholder power dynamics.
• Guides teams in linking the marketing budget to customer acquisition and retention objectives.

Source Volume and Strategic Objective

• Guides teams through a category definition exercise, challenging conventional thinking as appropriate.
• Guides teams in the allocation of resources between stimulating demand vs. earning competitive share to maximize financial results for the product or portfolio.
• Guides teams through strategic focus / four quadrant opportunity analysis, including investment tradeoffs and competitive and market implications.

Sales Distribution Channel

• Teaches others how to use advanced technologies and tools to understand and maximize sales channels.
• Advises on key elements of planning and executing a multi-channel sales strategy.

Sales Enablement

• Provides clear, strategic and prioritized direction to the field sales organization through written/verbal communications, presentations at training meetings and informal interactions

Sales Training

• Coaches junior colleagues in choosing proper delivery methods for complicated training situations.

Forecasting/IBP

• Coaches others on sales forecasting methods and tools.

Supply Chain

• Coach the team on the meaning and importance of PLCM
• Proactively participates in supply chain strategy discussions to minimize supply chain interruption.

Pricing

• Able to perform the economic value analysis to identify key drivers to establish pricing strategy, including contract pricing.
• Identifies opportunities to modify pricing strategy based on market conditions and PLCM.
• Monitors and adjusts pricing models.

Communication Strategy

• Articulates desired communications outcomes consistent with marketing strategy to MarComm team

Marketing Channel

• Makes sure the team understands the different channel strategies and associated business implications.
• Consults on the benefits, risks and considerations for multiple marketing channels.

Effectiveness Measurement

• Supervises others in their use of data collection, analysis, and reporting tools.
• Establishes short-range and long-range improvement goals for own function and develops action plans to achieve those goals.
• Uses measurements to drive improvement in a number of different ways.

Customer Satisfaction

• Develops an effective KPI strategy for the business.
• Evaluates strategy throughout the process and proposes adjustments and enhancements.
• Has a deep understanding of trends in customer satisfaction inputs and can effectively adjust marketing strategy to align with customer engagement.
• Establishes metrics to determine if marketing objectives have been effective in driving customer engagement.

Business Analytics

• Teaches others the analytical concepts and techniques used and their application to business decisions.

Other

• Leads a team of professionals: develops employees, which includes hiring, communicating company policies, coaching and counseling, administering performance appraisals, and enforcing company policies through appropriate disciplinary measures.
• Responsible and accountable for actions promoting an environment that fosters personal growth and development.
• Able to routinely make decisions which may affect immediate operation and have a company-wide impact.
• Identifies and implements breakthrough solutions across cross-functional teams, demonstrating business influence.
• Recommends procedural and process improvements and helps to remove obstacles to team accomplishments.
• Develops key relationships with industry/market thought leaders, organizations, and institutions, in collaboration with other marketing leaders.

Education & special trainings:

• Bachelor’s degree required
• MBA preferred

Qualifications & experience:

• 10+ years of work experience required
• 7+ years medical device or marketing/sales experience preferred
• 4+ years of people management experience preferred
• Excellent presentation and interpersonal communications skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority
• Must be able to understand and work within complex interdivisional procedures and policies
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

Physical & mental requirements:

• Medium work: Exerting up to 50 pounds of force occasionally and/or up to 20 pounds of force constantly to move objects
• Coordination of eye, hand and foot movement with an ability to grasp by hand and meet cognitive demands to include visual and auditory discrimination / memory, reading ability and memory retention ability.
• Exercise discretion and independence when applying professional expertise
• Must be able to manage time, projects, stress and conflict
• Must possess strong interpersonal skills including written and oral communication
• Must be able to bring tasks through to completion with minimal supervision
• Must have the ability to prioritize work and keep detailed and confidential records
• Must be able to communicate / present to large groups of people
• Must possess unwavering ethics & integrity in a competitive and demanding work environment

Travel Percentage: 70%

Expected salary:

Location: Newbury, Berkshire

Job date: Sun, 07 Jan 2024 07:25:53 GMT

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