Social Media Creative

Job Description

Job title: Social Media Creative

Company: Ascential

Job description: We’re looking for a Social Media Creative to join our team in London as part of our Marketing function.

Your Role: Your role will play a key role in repositioning a 40-year-old brand by creating social media strategies and content that drive engagement and demand for all of WARC’s products and programmes. Brand affinity, audience engagement as well as demand generation will be high on your daily agenda.

You will have the opportunity to define a complete, new era for WARC on social media. Our ambition is to create the most engaged and diverse marketing community online; you’ll have the chance to collaborate and facilitate debates with the members of this community every day

Key Responsibilities

• Partner directly with the content team to create social-first content, infographics, to highlight our content and create Fomo for non-subscribers.
• Gain a strong understanding of our community, the needs and interests of its members, and what makes them tick. You’ll immerse yourself in the community, you’ll be on top of conversations as they happen, and you’ll spot emerging voices and talent internally and externally.
• Create social media strategies and produce social video content agreeing on messaging and tone of voice with the Creative Team; work closely with the in-house Design Team to produce compelling design assets (graphics, infographics) to support campaigns.
• Convey narratives – with storytelling at the heart – through social-first video content to maximise audience engagement. There’s space for experimentation and innovation: you’ll be able to do your best work so far.
• Work closely with the Senior Brand and Content and Head of PR to create a social media calendar in line with the marketing calendar as well as business priorities.
• Be proactive about bringing new, innovative ideas to the table on how to grow reach and engagement with our social audiences.
• Take charge of the Podcast, and create social-first assets and stories that enable growth of the channel. number of listens and sponsorship. ( think strategically about partnerships and guests together with the content team)
• Produce weekly global/regional reports and monthly dashboards to demonstrate campaign progress and regional success

Your Experience

• Creativity and storytelling: you are an unlimited source of creative, original ideas to create social content that people want to spend time with and talk to others about.
• Exceptional copywriting skills. Your copy has stopping power and makes people think and dream.
• Excellent organisational and planning skills that include attention to detail and accuracy. Video production – you feel experienced at conveying narratives through video. basic editing skills are a must.
• Strong communication, collaboration, and problem-solving abilities.
• A proactive self-starter, who does not need to be told what to do, you will be resourceful to find solutions to any challenge.
• Passionate and curious about all aspects of the business – especially when bridging the gap between our content and our brand – and have an entrepreneurial mindset.
• The ability to work under pressure and meet tight deadlines.
• Globally minded and comfortable working with people from different cultural backgrounds.

If you don’t meet every single requirement, we’d still encourage you to apply. At WARC, we are committed to creating a diverse, inclusive and authentic workplace, so if you are excited about this role we would still like you to apply.

Who are we?

WARC is the global authority on marketing effectiveness. We provide rigorous and unbiased evidence, expertise and guidance to help marketers navigate any challenges effectively. WARC services include 100,000+ case studies, best practice guides, research papers, special reports, advertising trend data, news & opinion articles, as well as awards, events and advisory services.

WARC operates out of London, New York, São Paulo and Singapore to service a community of over 75,000 marketers in more than 1,300 companies in 100+ markets and collaborates with 50+ industry partners.

WARC is an Ascential company. Ascential delivers specialist information, analytics and ecommerce optimisation platforms to the world’s leading consumer brands and their ecosystems. We help our customers to make smart decisions that improve performance now, and in the future.

With more than 3,300 employees across five continents, we combine local expertise with a global footprint for clients in over 120 countries. We are listed on the London Stock Exchange.

Why choose us?

At Ascential, diversity, equity and inclusion is core to us. We’re a company built around our people – and we’re committed to supporting each and every one of them to be the best they can be. We love having a diverse team of people who bring new ideas and different strengths and perspectives to Ascential. Our employee-led groups and networks, Ascential Pride, Black in Business, EmPower: Ascential Women’s network, Shalom Ascential, Christian Ascential and Latinx, help us to create a place where communities and allies can connect and share experiences. We are proud to have been recognised as a best performer in the FTSE Women Leaders Review for six consecutive years, listed in the Bloomberg Gender Equality Index and ranked highly in both MSCI and Sustainalytics ESG indexes.

We’re committed to ensuring we have a positive impact on the environment and communities in which we operate and we support our people to be more environmentally friendly, including ensuring our pension plan defaults to sustainable options.

We are committed to supporting charities with contributions, volunteer work and knowledge sharing. We have over a decade-long partnership with The Prince’s Trust and sponsor initiatives to empower young women and support underserved communities

Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.

We have a truly flexible working environment with a wide range of flexible, hybrid and agile-working arrangements. Conversations about flexible working have always been – and will continue to be – actively encouraged here.

Our benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including:

• 25 days of holiday per year – with an option to buy/ sell upto 5 days
• Pension, Life Assurance and Income Protection
• Flexible benefits platform with options including Private Medical, Dental Insurance, Critical Illness and the Ascential Shares Scheme
• Employee assistance programme, season ticket loans and cycle to work scheme
• Volunteering opportunities and charitable giving options
• Great learning and development opportunities.

We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.

If we inspire you, why not join and inspire us? Find out more on what our

Expected salary:

Location: London

Job date: Sat, 23 Dec 2023 01:04:26 GMT

Apply for the job now!