Social Media & Digital Specialist
Job Description
Job title: Social Media & Digital Specialist
Company: Kingsgate Recruitment
Job description: One of Surrey’s leading digital agencies are looking for someone with strong social media management experience to join their team in Guildford.
Salary: £30,000 – £33,000
The Role
- Push creativity across all social content from global to SME brands
- Monitor social channels and respond to posts on behalf of clients
- Identify and push new and exciting social content formats and opportunities – both planned and proactively
- Monitoring and reporting on engagement, traffic and referral links as a result of content and social activity
- Engage with social media influencers to build relationships with fans of the brand
- Formulating paid social media campaign strategies, researching personas and targeting options, analysing competitors, and testing
- Creating ad copy, implementing campaigns and optimising weekly to ensure all campaigns are run proficiently
- Producing client facing reports, studies and presentations to client brand standards
- Contributing to continuous improvement by proactively assessing the company’s practices and methodology.
- Maintaining an in depth understanding of the digital marketplace, with particular emphasis on all new and emerging initiatives and technologies
- Developing and documenting best practice process and methodologies for digital marketing initiatives
- Conducting digital marketing audits and/or benchmarks
- Keeping up-to-date with all aspects of digital marketing as you develop
- Running internal and external Masterclasses on your specialism
Key Skills/Experience
- Min. 2 years of social media management, including paid social media and re-marketing
- Implementing social tracking
- Excellent knowledge on all major social platforms
- Social Tools such as Hootsuite, Sprout Social, Falcon etc.
- Excellent knowledge on paid social media advertising
- Good knowledge on tracking and tracking codes
- Knowledge of CMS platforms, particularly Kentico EMS desirable
- Excellent written communication skills
- Good commercial knowledge and awareness
- Good level of interpersonal communication skills
- Good level of presentation skills
- Analytical
- Competent in use of MS Office applications: Word, PowerPoint and Excel
- An understanding and use of Google Analytics
Expected salary: £30000 – 33000 per year
Location: Guildford, Surrey
Job date: Sun, 10 Dec 2023 06:22:29 GMT
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