Strategic Marketing Manager, Buildings + Places, Europe & India

Job Description

Job title: Strategic Marketing Manager, Buildings + Places, Europe & India

Company: AECOM

Job description: Company DescriptionWork with Us. Change the World.At AECOM, we’re delivering a better world. Whether improving your commute, keeping the lights on, providing access to clean water, or transforming skylines, our work helps people and communities thrive. We are the world’s trusted infrastructure consulting firm, partnering with clients to solve the worlds most complex challenges and build legacies for future generations.There has never been a better time to be at AECOM. With accelerating infrastructure investment worldwide, our services are in great demand. We invite you to bring your bold ideas and big dreams and become part of a global team of over 50,000 planners, designers, engineers, scientists, digital innovators, program and construction managers and other professionals delivering projects that create a positive and tangible impact around the world.We’re one global team driven by our common purpose to deliver a better world. Join us.Job DescriptionA Marketing Manager is required to support our Buildings + Places (B+P) business line in Europe & India. This role is responsible for initiating, designing, leading, and delivering marketing campaign activity to support both brand and growth objectives for the business line’s National Security market sector. Our market leading, multidisciplinary team has been working with our international clients for more than 100 years to meet their security and defence needs. From protecting national security as a value-added partner for the full project lifecycle to providing maintenance and logistic capabilities in support of global expeditionary missions, the solutions we develop are transformative – safeguarding communities and improving lives.The Marketing Manager will work closely with colleagues across the business to deliver an integrated marketing and communications strategy aligned with commercial goals. This will include a program of activities focussed on building brand awareness, winning work and enhancing client relationships. The Marketing Manager will be expected to work collaboratively with the market sector leadership team, B+P Europe & India leadership team, Europe & India marketing and communications team and Client Account Managers (CAM) community as well as other key internal stakeholders to champion the voice of the client. They will also be responsible for managing appropriate marketing and messaging strategies to support prepositioning for key pursuits in the transportation and civil infrastructure sectors.ResponsibilitiesThe Marketing Manager, supporting the B+P business line, will be part of the Europe & India marketing team of 30+ professionals and will liaise with business development leaders, operations, and regional teams. Under the guidance of the B+P Marketing Lead, the main responsibilities will include:

• Define and create strong relationships with Buildings + Places (B+P) business, National Security market sector and functional stakeholders to optimise outcomes of campaigns
• Develop marketing plans for each campaign (using SOSTAC) – clear objectives, target audience, tactics, owners, and control, including timeline for contributors to work with
• Share marketing plan with region’s marketing and communications leadership team, Business Line Strategy and Growth lead and leadership teams.
• Develop bespoke campaigns for the region – aligned to Business Line growth objectives
• Provide information on marketing activity and campaign performance to the Strategic Marketing lead for monthly marketing and communications report.
• Work alongside the Content and Thought Leadership team to define the campaign messaging and content plan including diversity of formats
• Work alongside the Creative team to optimise audience engagement
• Identify and conduct market research on trends and competitors to inform both AECOM’s value proposition, narrative and evidence
• Ensure effective follow up on campaigns via business owners and adopt effective measurement tools including Google Analytics.
• Analyse campaign data and respond accordingly throughout the delivery of a campaign
• Manage calendar/timeline of integrated multi-channel tactics including conferences, client events, awards, social media, thought leadership and editorial activities, including budgetary requirements and KPI reporting
• Schedule, write and track social media content on the most appropriate handles to support both strategic initiatives and ad hoc requests
• Manage events, both in-person and virtual, overseeing invites, booking, invoices, collateral requirements, and attendee briefings
• Source and write various forms of targeted content including award entries, case studies, blogs, client presentations and emails aligned to brand messaging which support our campaigns.

QualificationsRole requirements

• Minimum 5 years plus experience in a similar role
• Marketing communications experience in a professional services environment at a management level
• An understanding of the National Security and Defence market is desirable
• Strong capabilities in stakeholder management, storytelling, and content creation, B2B campaign management and delivery of marketing programmes with a focus on results
• Must have strong digital marketing skills and experience with thought leadership campaigns and account-based marketing

• Ability to provide a strategic link between marketing communications activities, brand, and business outcomes
• Ability to quickly grasp and understand market and industry issues and trends
• Excellent copywriting, editing and presentation skills
• Experience working within a global matrix structure would be beneficial
• Self-motivation, self-awareness, self-discipline, and self-improvement with positive energy
• Understanding of GDPR and ability to advocate best practice to ensure compliance
• Proficient in Microsoft packages
• Client centric attitude, embracing the company brand and values

Preferred Qualifications

• Degree in Marketing, Business Studies, or related degree level education
• CIM qualification or equivalent; digital marketing qualifications desirable

Additional Information#LI-EO1About AECOMAECOM is the world’s trusted infrastructure consulting firm, delivering professional services throughout the project lifecycle – from advisory, planning, design and engineering to program and construction management. On projects spanning transportation, buildings, water, new energy and the environment, our public- and private-sector clients trust us to solve their most complex challenges. Our teams are driven by a common purpose to deliver a better world through our unrivaled technical and digital expertise, a culture of equity, diversity and inclusion, and a commitment to environmental, social and governance priorities. AECOM is a Fortune 500 firm and its Professional Services business had revenue of $14.4 billion in fiscal year 2023. See how we are delivering sustainable legacies for generations to come at aecom.com and @AECOM.Freedom to Grow in a World of OpportunityYou will have the flexibility you need to do your best work with hybrid work options. Whether you’re working from an AECOM office, remote location or at a client site, you will be working in a dynamic environment where your integrity, entrepreneurial spirit and pioneering mindset are championed.You will help us foster a culture of equity, diversity and inclusion – a safe and respectful workplace, where we invite everyone to bring their whole selves to work using their unique talents, backgrounds and expertise to create transformational outcomes for our clients.AECOM provides a wide array of compensation and benefits programs to meet the diverse needs of our employees and their families. We also provide a robust global well-being program. We’re the world’s trusted global infrastructure firm, and we’re in this together – your growth and success are ours too.Join us, and you’ll get all the benefits of being a part of a global, publicly traded firm – access to industry-leading technology and thinking and transformational work with big impact and work flexibility. As an Equal Opportunity Employer, we believe in each person’s potential, and we’ll help you reach yours.All your information will be kept confidential according to EEO guidelines.

Expected salary:

Location: India – London

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