Strategist

Job Description

Job title: Strategist

Company: Big Red Recruitment

Job description: Strategy Specialist
The team are hugely welcoming bunch even though they operate a remote first working model you feel instantly part of the team. As a key member of the Strategy team, you will play a crucial role in shaping the future success of their clients. The ideal candidate possesses a keen understanding of marketing principles, a strategic mindset, and the ability to develop channel-agnostic solutions that drive results.

Responsibilities:

• Client Engagement:

• Shape and enhance client engagement with the agency to deliver measurable results for their business.
• Risk and Opportunity Identification:

• Identify future risks and opportunities for clients’ marketing activities, collaborating with delivery teams on effective approaches, including the utilization of digital technology.
• Stakeholder Engagement:

• Host immersion workshops and stakeholder sessions to gain a deep understanding of clients’ challenges and opportunities.
• Research and Analysis:

• Conduct detailed research on clients, analysing web traffic, channel performance, and competitive landscapes across multiple markets.
• Utilize quantitative surveys and qualitative interviews to understand customer perceptions, pain points, motivations, and buying journey moments.
• Media Planning and Strategy:

• Develop channel-agnostic media plans that align with clients’ marketing strategies, justifying the chosen media channels.
• Articulate alternate strategic routes for marketing problems and clearly communicate the chosen approach.
• Collaboration and Implementation:

• Work closely with specialists across Paid, Organic, Experience, and Creative to implement and manage strategies and media plans.
• Analyse and support specialists in reporting on the effectiveness of marketing activities.
• New Business Support:

• Play a key role in pitch squads and contribute to new business initiatives.
• Continuous Learning and Thought Leadership:

• Stay informed about the latest digital marketing tools and technologies, becoming recognized as an expert internally and externally.
• Contribute to thought leadership through writing articles, engaging on LinkedIn, and speaking at events.
• Social and Environmental Responsibility:

• Understand and discuss the wider social and environmental impacts of advertising and marketing, promoting responsible and sustainable practices with clients.

Key Competencies:

• Simplifying the Complex:

• Support the creation of ideas tailored to the audience and brand, communicating them effectively.
• Defining the Problem:

• Shape client engagements to deliver value for their business.
• Uncovering Insights:

• Communicate actionable data-led insights from brand, audience, culture, and category.
• Setting out a Path to Follow:

• Identify alternate strategic routes for problems and articulate the chosen one.
• Communicating Ideas Clearly:

• Create deliverables that tell compelling stories or provide tangible proof.
• Delivering/Leading the Work:

• Take strategic ideas or plans and bring them to life with supervision and support.
• Measuring Effectiveness:

• Understand the mechanics of effectiveness and build a compelling case.

Essential Skills:

• Critical thinking and effective communication (written and verbal).
• Empathy and the ability to represent the customer’s mindset.
• Strong team player with the ability to bring people together around common goals.
• Grit, resilience, and a ‘we’ll figure it out’ mindset.
• Curiosity and broad interests to bring fresh perspectives to solutions.
• Knowledge of classical marketing principles and awareness of current trends in advertising and marketing.
• Working knowledge of digital marketing channels, website design, build, and customer experience.
• Ability to interpret data, identify patterns, and uncover fresh insights.
• B2B experience, particularly with SaaS clients, is beneficial.

If you are passionate about shaping successful marketing strategies and driving results for clients, we invite you to apply to join the team at our wonderful agency based client in Nottingham.

The interview process is two stages with the client, a telephone screening call and a face to face / Teams meeting with us.

Send your CV to jade@bigredrecruitment.co.uk

Expected salary: £45000 – 50000 per year

Location: Nottingham

Job date: Fri, 12 Jan 2024 08:19:30 GMT

Apply for the job now!